Tuesday, December 13, 2005

10 Ways to Lose Customers

If you are in a 'live' business as opposed to a 'virtual' online business and you actually deal firsthand with your customers, if you want to make the most of the buying frenzy this and any other special season, make sure your staff don't makes these mistakes!

There are many things which drive all of us, in our capacity of "customers" absolutely crazy. Things which can turn us off buying from certain shops and businesses. Some of the most irritating things which drive us crazy include:

  1. Queuing up in a long line at a cash register because despite the crowd, the other registers are closed!

  2. Waiting to be served while the salesclerks stand behind the counter chatting about what they did on the weekend or take private calls!

  3. Rearranging our busy schedules so we can stay home all day waiting for a tradesman who never turns up or comes hours later, and never bothers to ring to tell you!

  4. Being given wrong information from salesclerks who don't know what they're talking about!

  5. Being served in person or on the phone by a lazy salesperson who can't be bothered finding out for you and will either lie to you or just say 'its not my department' and leave it hanging there!

  6. Misleading advertising!

  7. Being quoted a price by a salesclerk, only to discover later that the real price is higher!

  8. Sales items are not in stock. What? Did they only have one to sell at sales price?

  9. Rude salesclerks. Sales and store people who patronize you with their attitude.

  10. Hanging around a store waiting for service - you can see clerks available but they don't want to do any work! Or worse, being tailed like a potential shoplifter!

Of course, your staff are likely to be on their best behavior if you stand around them... why not have an unknown friend or relative come into your store and put your staff to the test!

Till next time...

Terri Levine
http://www.comprehensivecoachingu.com
http://www.terrilevine.com
http://www.coachinstitute.com

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