Trust

How to establish trust with potential clients.

Many sales people, entrepreneurs and healthcare professionals, come to me as their business coach and ask how to start with clients for the most effective relationships.

In all cases I believe there is one thing you have to do and that is to establish trust. When you deeply tune in and listen to another and come from a place of caring, then you begin to co-create a relationship that feels good.

Your goal is to discover who this person is and what they are wanting – not to push your product or service. Instead, to listen deeply, be tuned in to what the person’s goals are and want it is they want.

After you have an understanding of who the person is and what they desire, then you can educate them on your products or services and show them the options they have to select from.

I act as a coach in speaking to clients and teach all business owners and sales people to do the same. By coaching, I engage in a loving conversation and then allow the client to choose what works best for them. If they aren’t feeling drawn to my products or services, I won’t sell them on something that doesn’t match.

When I teach the selling-without-selling system to sales people, at first they feel they’ll loose sales. Once they try it and see the results, they are instant believers.

By coaching a prospect to figure out what it is they want, they feel respected. Instead of putting your sale first, you put the client first. Forget about selling them your product or service. Focus on assisting others to figure out what products/services is a fit for them.

Terri Levine,
http://www.selling-without-selling.com