Building Trust

How to build trust with potential clients

Instead of being concerned with selling a potential client your product or services, simply plan to establish a trusting relationship where you are not attached to the outcome… instead, focused on the person.

I know most sales people I have trained and companies that I have worked with try very hard to ask the right questions to create a sale and usually the results aren’t stellar and sales people turn over rapidly. My approach based on techniques from http://www.selling-without-selling.com, is to really deeply get connected with another human being. Sales come from relationships and if you form a trusting connected relationship; you will easily, effortlessly, joyfully sell your product/service. They will buy YOU!

A few tips:

1. Set your intention and state it openly to the prospective client. Example: “My intention is to get to know you better to see if my product/service might be a fit for you. If we don’t see a fit, we’ll part as friends, with no hard feelings. I am not here to sell you a product/service. Let’s just find out about each other and see where we go from there. Is that ok with you?”

2. Now, listen deeply to find out about the prospect and ask questions from your heart (not a chart or check list!) to find out what is important to this potential client and why.

3. Notice where there is synchronicity and chemistry.

4. Go more with you intuition about what to say vs. a script. Be YOU and engage with the prospect.

Terri Levine,
http://www.selling-without-selling.com.