Tuesday, October 12, 2004

Selling Without Selling

How To Get More Clients, Customers and Sell More Products and Services with EASE

I don’t think selling should be difficult or manipulative and believe that when you come from a place of serving and assisting, folks buy with ease and joy.

My formula is simple and referred to as “Selling-Without-Selling”.

Here are some quick tips for any business owner, entrepreneur, sales person and others who want to create more sales.

1. Ask people about their biggest obstacle or what is NOT going right or well and really deeply listen, without interrupting them.

2. Ask them what makes that obstacle or not quite right, the one that is the most important one to them. Again, listen deeply and carefully to their response.

3. Ask them if they did not overcome that obstacle or change that not quite right, what are the worst things that might occur? Listen deeply here, too as they will reveal their emotions and their underlying fears.

4. Ask them if the worst-case scenario occurred, what might that cost them, not just in financial resources, but also in time, energy, relationships, feelings, etc. Listen to their answers and their reasons to buy your products are services are being revealed by them.

5. Ask them what it would be worth to them to be sure the worst-case scenario did not occur and to have the not quite right yet or obstacle removed. Listen deeply as they let you know how much money, time, energy and other resources they are willing to invest in the solution.

Based on materials from http://www.selling-without-selling.com.

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