The CEO 13 X Process

In my professional capacity, I have owned my own businesses, held executive roles in corporations, and for the last five years, seen that a new level of coaching needed to evolve - one that no business coach or business consultant was using, no coach training school was teaching, and that was unique and special for CEO’s.

Today’s CEO can no longer be satisfied with just being a figure-head and needs to be more proactive and is often working with a team of directors or senior managers who were not necessarily of his choosing. Today’s CEO is held more accountable than ever before, and that the CEO position is more tenuous than it has ever been in the past is evident by the increasingly high turnover of CEO’s in large companies. A CEO’s success depends on the cooperation and ability of his team of Managers. The CEO needs to know how to get the best out of his management team, how to motivate them, and how to lead them. He needs their respect and desire to follow his lead.

I understand what it is like to be a CEO, and my clients, who are CEO’s, come to me because I offer them a process that uses a breakthrough technique. The technique I have created transforms how CEO’s manage and how their managers manage, which ultimately creates more profitability for the company. This is not ordinary coaching or management training, but a focused process specifically designed for the CEO position.

The CEO 13 X Process is the strategy you need to work with the psychology of managers and motivating them. It is not a coaching or management model, as those models are for the average person. CEO’s need a different process. To lead a company successfully, CEO’s need their management team to buy into THEM before they will buy into the CEO’s ideas. You are not a leader if nobody will follow you, or does so half-heartedly or begrudgingly.

I believe typical executive coaches and coaching programs for corporations are great for what they do. However, they don’t do enough and they aren’t useful to CEO’s. CEO 13 X goes above and beyond and is the only comprehensive process for the 13 behavioral patterns that have to change and incorporates the replacement strategies to implement to make a company function at a higher level. Every strategy and process needed, that has never before been taught, trained or shared, is part of the CEO 13 X Process.


Why CEO 13 X?

Corporations worldwide acknowledge the benefits of training ground-level workers, supervisors and managers, but to date, the CEO has been overlooked. That a system is needed for CEO’s is self-evident from my own professional experience with my clients.

It is my belief that management training, coaching, and most programs, books and seminars, don’t understand the CEO and often are full of theory that can’t be applied.

When I identified the 13 behavioral patterns through my work with clients, I realized no one else had documented this or was working with CEO’s to implement the strategies necessary. I decided to remove this from the “too hard basket” and create CEO 13 X, which may be difficult to grasp in a special report, and yet has clearly demonstrated it is easy to apply and get results.

These tools are the best of the best and have stood the test of time – I have used them for over 2 decades and also have clients using them with great success. CEO 13 X has been field-tested and is a proven transformational process. Technology may change, job roles may change… but people remain people, and people are the tools with which CEO’s work.


The CEO 13 X Process

There are 13 components to the CEO 13 X process. Each one is complex and depends on the next process as they work in harmony.

The components are:

1. Anti-management thinking
2. Building an emotional/behavioral framework
3. Creating healthy work rituals
4. Self-scripting
5. Self-coaching
6. Moving through irrational beliefs
7. Building trust
8. Increasing vulnerability
9. Accepting personal responsibility
10. Powerful problem solving
11. Using power and control with grace
12. The ECM communication model
13. Powerful languaging


The impact of these 13 strategies working in synergy creates more productivity and more dynamic and successful companies. Fully understanding the 13 processes takes time and are learned together as a chain. When you learn one process fully, then you integrate it with the others to develop the transformation in your company. This is not taught anywhere else and is not designed for a senior manager. The process is specific to CEOs and has impacted them to better motivate managers.

The system is based on helping CEO’s shift their thinking quickly away from management thinking and to the how-to's of creating in managers a solid emotional and behavioral framework. Once the CEO is no longer following traditional management methods, and has learned the system for evolving managers emotionally and behaviorally, then we develop in the managers the healthy work rituals they need.

As we move into the areas of self-scripting and self-coaching, the CEO typically sees managers’ motivation shift dramatically. The process works fast to move managers away from irrational beliefs and to create more trust and the ability to increase vulnerability, which leads managers to feel better about themselves and achieve more.

The CEO’s can now work on the manager’s outer presence in how to accept greater personal responsibility. In fact, problem solving becomes effortless for the managers and they also balance their power and control.

The final components of the CEO 13 X model comes from the ECM (Extraordinary Coaching Methods) communication model I created, which has been well documented in my bestseller, “Stop Managing, Start Coaching!”.

The ECM communication model is the model I used to create motivation leading to increased productivity and profitability in the companies I worked with and is the proprietary model I have been teaching to CEO’s for years. Its success is well documented. Within the CEO 13 X, it fits like a glove and establishes how to use powerful language to create a company and managers working at a new level.


Yours in Living an EXTRAordinary Life,
Terri Levine
http://www.comprehensivecoachingu.com
http://www.terrilevine.com
http://www.coachinstitute.com