Eddie the Entrepreneur

A client who worked in corporate America decided to own his own business when his company began going through some rough financial times. “Eddie” had always dreamed of being an entrepreneur and felt now the time was right. He had about 6 months worth of savings that he could live off of if need be and having his own business was a deep and strong desire for him.

His idea was to do consulting in the industry he left (he worked for an IT company). He already had great contacts in that industry and was well know in that sector. He put together an A-Z list (a coaching technique I share with my clients) so that instead of having less than 100 people he could contact, as he originally thought he did, he had almost 310 on his list.

Then we came up with a strategy to contact all these folks and exactly what he’d say and do. We created a 90-day action plan, step by step for him to get in front of people and present his background and his new services and ask for business.

His plan, if he hadn’t hired me, was going to be to create a brochure and business cards and send some standard letter he got from a book! Thank goodness Eddie didn’t do that! What a waste of time and money and what a lack of results he would have seen.

This week he contacted 11 people and he got 6 appointments. Now we are working on creating a great core story he can deliver to these companies to get their business.

Eddie is thrilled to be living his dream and to be getting clients without selling.

For more about selling-without-selling, go to www.selling-without-selling.com.


Terri Levine

www.terrilevine.com
www.coachinstitute.com