Promote Your Business

Promote your business by connecting with another like-minded business.

I coach and consult with health care business owners and other practitioners who are looking to expand their businesses. Here is a story about one of those folks.

Carl Wagner wasn’t growing his chiropractic business as fast as he wanted to. When we started coaching I had him identify his clients biggest issues. One issue that he shared with me was that many of his clients had leg cramps.

We talked about things he recommends for them, in addition to chiropractic treatment. He shared that he told them to buy support hose.

So, I had him get with the local pharmacy selling the hose. What I saw was the mutual interest of the 2 businesses.

He connected with the pharmacy owner and we created a special event promotion. The clients of the chiropractor and the clients of the pharmacy were invited to participate in a drawing for $200 worth of products contributed by the pharmacy and my client. In addition to the grand prize, there were 10 additional prizes, valued at $50.

The event was held at the pharmacy where the drawing would occur. The pharmacy and my client had signs advertising the event in both their businesses for about 30 days prior to the drawing. They also mailed information to their mailing lists.

The pharmacy was given printed gift certificates to be seen for a one-hour office consult for leg pain or cramps, by the chiropractor.

The chiropractor gave out $5.00 certificates for support hose from the pharmacy to his clients.

They also created, with my help, press releases to the local community papers and radio and cable TV stations about the drawing. They got this in print as well as having the press actually show up to take pictures and write an article about the drawing.

On the day of the drawing, 149 people came to the pharmacy. The prizes were given out. The media recorded the event and every attendee was given a gift certificate for money off from the pharmacy as well as free consult from the chiropractor.

My client paid for some printing, mailing and postage, which cost him under $1,000. His return? In 30 days: $7682 in new client revenues!

What can YOU do to get more business?
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