Business Tips

Here are some tips I shared with other business owners (you can have all of them by going to http://www.terrilevine.com/attractkit.html and getting your own Attracting High Paying Clients Kit).

1. Keep marketing, even when you are busy and business is plentiful.
This will keep you full during slow times.
2. Be sure to market benefits, outcomes and results.
3. Start a charity program and give some of your revenue generated to a charity.
4. Use direct mail and buy lists.

Press releases are a powerful marketing strategy. Here are a few tips which have landed me on TV, radio (around the world0 as well as publications such as The Wall Street Journal, Forbes, Shape, Self and over 700 other newspapers and magazines. Alert the press when:

1. You first open your business.
2. Your business wins an award.
3. You have a great coaching success story.
4. You get your coaching certification/graduate from a coaching program.
5. You are making a public appearance.
6. You are giving a talk.
7. You published a book.
8. You are gifting money to charity.
9. You transitioned from one career to another.

I had the privilege of learning from the “Guru” of publicity himself, Paul Hartunian. I also had the honor of interviewing Paul and taping into his brilliance. You can learn his secrets at: http://www.terrilevine.com/Books.html. Look for the title, Publicity Secrets.

Remember to visit http://www.comprehensivecoachingu.com for the latest information and products.