Terri Levine,
http://ping.fm/PDbb0
via Ping.fm
Friday, August 21, 2009
Untitled
You want to encourage people to join your membership program when they make a small product purchase. So to get “Product A” at a steep discount, they have to join your off-line membership (“Product B”). Said another way, the purchase of Product A is contingent upon a subscription to Product B.
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